Parfait, the US-based lingerie brand, is entering India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23rd February 12, 2019 at J.W.Marriott, Mumbai.
The global size-inclusive lingerie brand Parfait is entering India through 100% FDI. Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. Parfait’s collections focus on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.
Parfait is entering through 100% FDI in India. Following the government norms, the brand will source 30% from India and but the style, sample, structure, technique and design will come from the home land (headquarter in Los Angeles US). The 30% sourcing from India will have fabric basis the India weather. Also, in future they have plans to manufacture bottom wear/panties in India.
In addition to that, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening Parfait store in major cities in the near future along with partnerships with leading ecommerce platforms and company website.
Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally. They are now entering in B2C for the first time with our launch in India.
There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. Hence are Brand’s foremost aim will be to educate the consumers about the right fit of the bras. Such as full-busted and plus size bras that help them find the right size of bras. To overcome this challenge, they will invest heavily to train employees. Parfait believe that a woman will be more confident, comfortable and healthy when she wears the right size of bra. They will focus on giving arduous training to the employees to ensure the customers have a seamless experience.
About India Intimate Fashion Week (IIFW):
India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The show exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, lounge-wear, sleep wear, leg-wear, lingerie accessories, men’s intimate wear, swimwear, beachwear, shape wear and more.
India Intimate Fashion Week is also taking immense endeavor to let India speak its mind about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.
